Local Companies often just focus on Google Places Map Listings - this is a huge mistake.

Map Results are not triggered on every search, and evidence points to Google switching to a blended results page that will make organic listings just as important for local companies serving local markets as they are for national companies.

So the question becomes, how can you compete in the organic results for the keyword search terms that your customers use to find you or your competitors when they need a product or service that your company provides.

Most companies solve this by throwing huge amounts of money at their existing website. Very few websites were built with the focus of search engine marketing. Having the site rebuilt from the ground up around seo principles normally takes months and thousands and thousands of dollars.

However, there is a quick and powerful solution that solves your organic results needs without touching your existing company website. The answer is a micro website. This a stand alone website that is focused on a particular product or service. This site is built on an exact match keyword domain and instead of being built around the keyword phrase of your company name (which is how most websites are optimized) this site is optimized around your keyword search phrase.

Using keyword urls like city-product.com or city-service.com   BoiseRoofingCompany.com instead of Johnscompany.com