Other SEO companies are quick to tell you that every business is unique and that they deplore cookie cutter pricing and oh by the way just leave your number so we can customize a plan just for you - just after we finish a credit check to see how much we can charge. Now you know that they just want your contact info so that they can customize the most expensive plan that they can get you to pay for. I like to do it a little differently - ok a lot differently.
I agree that no two business are alike but just like not all vehicles are alike, when you pull into an oil change business they don't charge you more just because you have a nicer car or look like you can afford it. Just like changing the oil and filters, changing the fluids, checking the wipers and airing up the tires are basic tasks for taking care of your vehicle; there are core activities that are the same for any size business in any sized market to achieve their online goals. As the size of your local market and the level of competency (and budget) of your competition increases it will take more search marketing efforts to get your company to the top of the results and keep you there.
Hence the different sizes of the monthly search marketing plans.
You choose the plan that you think will work best for you, I promise that you will never be contacted with a sales pitch for extra products or more expensive services.
I guarantee that you will love the results and I back that every day by not charging a set up fee or requiring a contract.